Using UX design principles in my previous work ...

Integrated Rural Transportation (IRT)

I am from a small town where everybody needs a car to get around because community transportation is non-existent. If you don't have a car, then hopefully you have a family member or friend who can drive you.

One day, I was reached out to by a non-profit healthcare organization. They were concerned about elderly and economically disadvantaged people who were not able to go to medical appointments because they didn't have transportation.

My mission was to find low-cost transportation in our area.

My process was …

 Users and stakeholders mapping

Users and stakeholders mapping

  • Identified the problem and set goals.
  • Met users and stakeholders such as city council members.
  • Gathered and analyzed collected data looking to find recurring patterns.
  • Brainstormed with other people for more ideas and developed alternative transportation models.
  • Realized that school buses were running half-full.


I developed a concept for rural transportation by using the number of unoccupied seats on public school buses.  I integrated all the information and model into my plan about how the service would operate. I added  my recommendations about testing the service. I sent our project "Integrated Rural Transportation" (IRT) to the government for feedback and approval.

By the time we received a response, we ran out of money to test it.
However, today I know that my transportation model is now operating because I found it on the internet.

Now, I am learning to refine my process of UX design with General Assembly. I would have designed a digital model and tested it. I would have revised my model, according to the customers results, and re-tested again.

As a UX designer, I like to ask questions, listen to the users and stakeholders, and then draw alternative solutions for their problem.

I like to put complex concepts into layman terms for "easy to use" and simple solutions.