Creativeskills

Desktop application

Creativeskills.io - Job posting application

Tools:  Axure, Adobe Photoshop, Omnigraffle. Sketch, Google Drive, whiteboard, pen and paper, Gotomeeting, Calendly.

The client

 

Creativeskills.io is a job board targeted towards creative professionals in Belgium. Employers post their jobs, and job seekers visit the job board to apply for a job.

 12 steps to sign in --  Confusing questions

12 steps to sign in --  Confusing questions

The problem

The job creation page has a lot of data and actions which end up overwhelming and confusing the employers' users. They often didn't know how to perform simple actions. This resulted in 70% of job posts being abandoned mid-process.

The challenge

Re-think the flow, UI and UX of the job detail entry page and have the site better guide the user through the process of posting a job position.

My role

I worked on a team of 3 and had the following responsibilities

  • Planning and organizing the work between team members
  • Establishing and conducting usability remote testing among Belgium users.

I created an affinity diagram, sketched users flows and wireframes, created a code spec, and worked on UI elements with my teammates.

Process

  • Research:
    We did a heuristic evaluation of Creativeskills.be to discover any upfront difficulties that we could see as new to the site.
     
  • Testing Round I:
    We found common pain points that our users used and common traits that each of them shared.
     
  • Planning:
    We conducted Phase I usability moderated/remote & local testing of CreativeSkills.oi, specifically, the job detail page in current state. We also identified key pain points and from there, created a primary user persona.
    We created Adrien Martin who represented the user and helped guide our designs. With him in mind, we really focused on the task flow that we needed users to accomplish (posting a job) and what user flow we wanted our users to follow. We updated the information architecture to have clearer labeling, added a progress tracker so users would understand where they are in the flow, and limited the CTAs for editing company profile information.
     
  • Design:
    We only had a couple of days to sketch our ideas, discuss layouts, and put together a spec for our client to develop.
     
  • Usability Testing Round II:
    On 2nd usability testing - we did remote moderated testing with users in Belgium.
     
  • Solutions:
    We presented solutions to our client.

Key Findings

 Meeting with our client

Meeting with our client

  • Current page load time was slow.
  • Navigation structure and inconsistencies caused confusion.
  • Too many steps (12) to post a job.
  • Users were generally confused by pricing models and services.

Solutions

Based on our findings, we made suggestions to update the user flow and information architecture, create consistent CTAs and eliminate seven steps required posting a job. We suggested moving the form submission process to the end, creating more opportunity for incremental saves, and reducing lag between pages of the form wizard.

Measurable results

Users were able to complete the job post process with greater confidence and efficiency. In phase II testing, there was a higher completion rate, as well as mesurable decrease in form completion time.

Results of the second round of testing utilizing our design changes showed:

  • Trustworthiness increased from a 6 to a 9.3 (+3.3)
  • Reliability increased from a 6 to a 9.3 (+3.3)
  • "Would you recommend?" - 100% of users said YES